THE RESILIENT GENERATION

A Bold, Creative Study on How Millennials and Gen Z Envision the Future of Work by Deloitte.

I’ve read countless reports on Millennial and Gen Z audiences but this one truly stands out.

These are the generations seeking stability amid chaos: climate change, the lingering effects of the pandemic, the pull of social media, materialism, consumerism, and growing concerns around mental health.

The key findings in this survey are presented with remarkable creativity. I captured the report from the website in a video to share. And I encourage you to explore the survey via the link Meet The Resilient Generation or watch the video to experience its artistic infographic style and dynamic two-way interaction.

Who says market data is dry? To me, it’s full of meaning and emotion, especially for marketers.

English is an essential skill in marketing. After all, the father of modern marketing, Philip Kotler, is American and most global brand case studies are presented in this international language.

Source: QZ.com